Sourav Ganguly Joins Olyv as a Brand Ambassador

Digital lending platform Olyv has appointed cricketing legend Sourav Ganguly as its brand ambassador.

This partnership, which marks a turning point for the fintech industry, combines Olyv’s creative strategy for democratizing financial services throughout India with Ganguly’s audacious and recognizable brand presence.

In order to encourage millions more Indians to become financially empowered, Olyv wants to use Ganguly’s compelling story of resiliency, trust, and breaking down obstacles as a brand ambassador.

Rohit Garg, Co-founder and CEO, of Olyv, said, “Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name. This makes him perfect for advancing Olyv’s presence across the national populace and connecting with our diverse base, especially in the emerging markets of Tier-2 and beyond geos.”

Ganguly will serve as the spokesperson for Olyv’s array of financial offerings, which include Digital Lending, Credit Health, and Gold Savings, thereby facilitating access to financial solutions for marginalized populations nationwide.

Olyv

Olyv (previously SmartCoin) was founded in 2017. It is a consumer lending platform that partnered with RBI-registered lenders to offer fast personal loans to salaried and self-employed persons.