The Department for Promotion of Industry and Internal Trade (DPIIT) has formed a strategic partnership with boAt, a leading Indian brand in the audio and wearables industry.

This initiative seeks to drive innovation and extend customized support to DPIIT-recognized startups, particularly those in the D2C and manufacturing sectors.

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Speaking on the ocassion, Joint Secretary Startup India, Shri Sanjiv, said, “This endeavour will be instrumental in  equipping our startups with the best expertise and enormous resources to raise the bar of efficiency while contributing to India’s vision of becoming a hub for world-class manufacturing and entrepreneurship. By connecting startups with industry tycoons like boAt, we aim to foster innovation, enhance product development, and support the establishment of globally competitive brands.”

The key features of this mutual partnership includes: curate dedicated program(s)/ initiative(s) for mentoring startups, innovators and entrepreneurs, provide resources, guidance, and support for different milestones such as prototype development, and offer connections and insights for international expansion, wherever applicable and feasible.

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Lauding the partnership, Mr. Aman Gupta, Co-founder of boAt, revealed; “This partnership with DPIIT reflects our commitment in the ‘Make in India’ initiative. By joining hands with the government, we are poised to nurture a thriving ecosystem for product startups, innovators, and entrepreneurs. ”

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