Myntra Teams Up with GetVantage to Empower D2C Brands with Growth Capital

GetVantage has teamed with fashion e-commerce platform Myntra, further strengthening its support for a few portfolio firms.

Myntra’s D2C Rising Star program will be exclusively accessible to GetVantage’s portfolio companies. Participating brands will also have access to Myntra’s platform scale, trend-based data, and specialized account management service.

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“This collaboration underscores GetVantage’s commitment to empowering emerging brands of India with growth-focused opportunities and strategic partnerships. Myntra’s platform will give our participating portfolio brands a good opportunity for better engagement with users,” said Bhavik Vasa, Founder, GetVantage to ET.

The goal of Myntra’s direct-to-consumer (D2C) campaign is to reach more than 150 million trend-focused Myntra consumers. In order to improve consumer interaction, participating brands will receive a special symbol on Myntra’s homepage, access to a brand-store ecosystem, and customized curation.