HDFC Life, one of India’s leading life insurers, has recently entered into a Corporate Agency tie-up with CARS24 Financial Services Pvt. Ltd.

CARS24 Financial Services Pvt. Ltd. (“CARS24 Financial Services”) is a professionally managed Non-Banking Financial Company (NBFC), registered with the Reserve Bank of India and recognized by IRDAI as an Insurance Corporate Agent.

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Speaking on the partnership, Vineet Arora – Chief Business Officer, Distribution, Data & technology, HDFC Life, commented “We are pleased to partner with CARS24 Financial Services Pvt. Ltd. Their focus on innovation and technology complement our wide range of offerings and together we can reach out to a wider audience thereby providing them with life insurance solutions. We believe life insurance is a must-have for every individual with responsibilities. Financial security is the foundation stone to building a strong future for oneself and one’s family. This partnership with Cars24 Financial Services Pvt. Ltd. will further strengthen our efforts to reach out to individuals across the country and secure them, financially.”

As part of the CARS24 group, the company offers a range of vehicle financing solutions. Its initiative, INSURE24, represents a significant step forward in reshaping the digital insurance landscape for India’s rapidly expanding online consumer market.

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Vikram Singh Pathania – Vice President of Consumer Finance at CARS24 and Head of INSURE24, expressed his enthusiasm about the partnership, saying, “We are delighted to join hands with HDFC Life to take our product offerings to the next level. HDFC Life’s forward-thinking strategies, and profound understanding of the digital landscape, perfectly complement our mission to make insurance simple and accessible for all consumers.”

“HDFC Life’s strengths in product innovation, digital expertise, and seamless technology integration will empower INSURE24 to effectively engage with today’s digitally-savvy consumers.”

Through this partnership, CARS24 Financial Services will distribute HDFC Life’s insurance products to its existing and potential customers. These life insurance solutions will be available across CARS24’s branches and digital platforms. The collaboration aims to expand the accessibility of life insurance in regions where CARS24 operates, contributing to the broader goal of achieving ‘Insurance for All by 2047.’

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