Miduty , Recognized for its innovative approach in the nutraceuticals sector, is now venturing into skincare. This expansion is deeply rooted in the personal mission of its founder, Palak Midha, who began her journey after witnessing her parents’ struggles with autoimmune and chronic conditions.
“We identified significant gaps in the supplement industry — poorly researched dosages and ineffective formulations. When we turned to skincare, we noticed similar issues: products overpromising but underdelivering,” Midha shared.
Revolutionizing Skincare with Science and Safety
Targeting individuals aged 30 and above, Miduty’s skincare range addresses the often-overlooked needs of this demographic. The lineup includes:
EpiHydrate Day Cream: Combines advanced hexapeptide-8 and low molecular weight hyaluronic acid for deep hydration and anti-aging.
EpiShield Day Serum: Antioxidant-rich to protect against environmental stressors while soothing the skin.
EpiRepair Night Cream: Features palmitoyl tetrapeptides to boost skin cell turnover and firmness, paired with fermented aloe extract for inflammation relief.
Mineral Sunscreen: Designed for daily protection without harsh chemicals.
Miduty prioritizes safety and transparency, avoiding synthetic AHAs and BHAs. Instead, the products rely on natural, clinically-proven ingredients that align with the skin’s natural processes.
Building on a Foundation of Trust
With a loyal customer base of over 5 lakh users and an 85% return rate, Miduty is leveraging its reputation for trust and efficacy in the wellness sector. Its skincare launch integrates innovative alternatives, such as Hydroxyethyl Urea for hydration and Tyrosinase inhibitors to combat pigmentation.
“Miduty’s skincare range is an extension of our philosophy: delivering comprehensive health solutions that address root causes with clean, science-backed formulations,” said Midha.
By prioritizing transparency, safety, and innovation, Miduty aims to redefine skincare for urban India, empowering individuals to care for their skin holistically in the face of modern challenges.
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