Woolah Tea, an Assam-based innovative tea company, made waves on Episode 19 of Shark Tank India Season 4 with their groundbreaking bagless tea dip concept. Founded by Upamanyu Borkakoty, the company has carved a unique niche in the premium tea market since 2020.
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Table of Contents
Quick Facts Table
| Company Name | Woolah Tea |
| Founded | 2020 |
| Location | Sivasagar, Assam |
| Founder | Upamanyu Borkakoty |
| Industry | Food and Beverage Services |
| Initial Valuation | ₹30 Cr (as pitched) |
| Final Valuation | ₹20 Cr (post-deal) |
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Shark Tank India Pitch
Initial Ask
The founder presented an ambitious vision with:
- Investment Ask: ₹50 Lakhs
- Equity Offered: 1.66%
- Valuation: ₹30 Cr
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Panel of Sharks
The episode featured prominent investors:
- Vineeta Singh
- Aman Gupta
- Peyush Bansal
- Anupam Mittal
- Namita Thapar
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Deal Outcome
Final Deal Structure
Woolah Tea secured a strategic investment from Aman Gupta:
- Equity Investment: ₹50 Lakhs
- Equity Given: 2.5%
- Advisory Equity: Additional 2.5%
- Final Valuation: ₹20 Cr
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“My uncle’s passion for tea tasting and improving lives through his NGO inspired me to dream big, despite coming from a small town like Sivasagar. Woolah is not just a tea brand; it’s my way of showcasing Assam’s legacy and embracing sustainability. Pitching to the sharks was a surreal experience. It gave me a platform to share Woolah’s story with the nation and connect with some of the brightest minds in the industry,” said Upamanyu Borkakoty.
Company Overview
Unique Value Proposition
Woolah Tea distinguishes itself through:
- World’s first bagless tea dip technology
- Organic farming practices
- Ancient crafting methods
- Premium quality standards
- Support for sustainable farming
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Product Innovation
Key Features
Woolah Tea’s offerings stand out with:
- Innovative bagless dipping technology
- Premium organic tea leaves
- Traditional crafting methods
- Superior taste profile
- Sustainable packaging
Market Impact and Future Prospects
The Shark Tank deal positions Woolah Tea for:
- Enhanced market visibility
- Strategic expansion opportunities
- Product innovation development
- Strengthened distribution networks
- Mentorship from industry expert Aman Gupta
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Conclusion
Woolah Tea’s appearance on Shark Tank India Season 4 represents a significant milestone for the premium tea industry. The investment and mentorship from Aman Gupta are set to accelerate the company’s mission of revolutionizing the tea-drinking experience while maintaining sustainable practices.
FAQs
Who is the founder of Woolah Tea?
Upamanyu Borkakoty
