The men’s grooming market in India has transformed dramatically, with innovative brands redefining personal care for the modern Indian male. This guide explores the top men’s grooming brands revolutionizing the industry in 2025.

Also read – Saathi Svatantra Microfin: Login, Loans, and Services

Top 10 Men’s Grooming Brands Overview

Brand	Founded	Specialization	Key Products
Bombay Shaving Company	2015	Shaving, Skincare	Razor Sets, Shaving Creams
The Man Company	2014	Grooming, Personal Care	Beard Oils, Deodorants
Beardo	2015	Beard Care, Fragrances	Beard Oils, Perfumes
LetsShave	2016	Shaving Products	Electric Razors, Shaving Kits
USTRAA	2014	Men’s Grooming	Grooming Kits, Skincare
Spruce Shave Club	2018	Premium Shaving	Luxury Shaving Sets
Man Matters	2016	Holistic Men’s Care	Wellness Products
Forest Essentials	2000	Luxury Ayurvedic Care	Natural Skincare
Coty (Indian Market)	1904	Global Grooming	Fragrances, Skincare
Procter & Gamble	1837	Comprehensive Care	Gillette, Personal Care

Also read – Profitable Future Business Ideas in India: Opportunities for 2025, 2030, and 2050

Bombay Shaving Company

A trailblazer in the Indian men’s grooming landscape, Bombay Shaving Company has redefined personal care through innovation and quality. Founded in 2015, the brand has quickly become a favorite among urban men seeking sophisticated grooming solutions.

Their product range includes premium shaving accessories, advanced skincare products, and eco-friendly grooming essentials. The company stands out for its commitment to using natural ingredients, sustainable packaging, and creating products specifically tailored to Indian skin types.

The Man Company

Targeting the modern Indian male, The Man Company has carved a niche in personalized grooming. Established in 2014, the brand offers a comprehensive range of products that blend traditional wisdom with contemporary needs.

Also read – Upcoming Startup IPOs in 2025: Indian Companies Preparing to Go Public

Their product line spans beard care, skincare, fragrances, and personal hygiene products. What sets them apart is their focus on ayurvedic and natural ingredients, coupled with packaging and marketing that resonates with the young, urban Indian male.

Beardo

Synonymous with bold and unapologetic male grooming, Beardo has transformed how Indian men approach personal care. Founded in 2015, the brand has been instrumental in normalizing beard care and men’s grooming.

Also read – Shark Tank India Judges Net Worth, Valuation, Education

Their extensive product range includes beard oils, perfumes, grooming kits, and skincare solutions. Beardo’s digital-first approach and vibrant marketing have made it a favorite among millennials and Gen Z consumers.

LetsShave

A technology-driven grooming brand, LetsShave has revolutionized shaving experiences for Indian men. Since 2016, they’ve focused on creating advanced electric razors, comprehensive shaving kits, and innovative grooming tools.

Also read – Leading Fashion Startups in India in 2025

The brand combines cutting-edge technology with ergonomic design, offering products that cater to different skin types and preferences. Their commitment to quality and affordability has helped them gain significant market share.

USTRAA

Bridging traditional and modern grooming needs, USTRAA has emerged as a prominent player in the Indian men’s care market. Launched in 2014, the brand offers a diverse portfolio of products including beard oils, hair products, skincare, and personal hygiene items.

Also read – Leading Quick Commerce Companies in India in 2025

USTRAA distinguishes itself through scientifically formulated products that address specific male grooming concerns while maintaining an affordable price point.

Spruce Shave Club

A premium grooming brand that focuses on delivering luxury shaving experiences. Spruce Shave Club has gained popularity for its high-end grooming kits, premium razors, and meticulously crafted personal care products.

Their subscription-based model and emphasis on quality ingredients have attracted discerning male consumers looking for sophisticated grooming solutions.

Man Matters

More than just a grooming brand, Man Matters takes a holistic approach to male wellness. Founded in 2016, they offer products that address not just external appearance but overall male health.

From hair loss solutions to skincare and wellness supplements, the brand provides comprehensive care tailored to modern men’s lifestyle challenges.

Forest Essentials

A luxury ayurvedic brand that has expanded its offerings to include premium men’s grooming products. With roots in traditional Indian wellness practices, Forest Essentials brings a unique approach to male skincare.

Their products are crafted using pure, natural ingredients, offering a luxurious and holistic grooming experience.

Coty (Indian Market)

A global beauty and grooming conglomerate with a strong presence in the Indian market. Coty offers a range of fragrances, skincare, and grooming products that cater to diverse consumer segments.

Their international expertise combined with localized product offerings has helped them maintain a significant market position.

Procter & Gamble

A global leader in consumer goods, P&G’s grooming segment, particularly the Gillette brand, has been a dominant force in the Indian market.

They offer a wide range of shaving products, skincare solutions, and personal care items that cater to different age groups and preferences.

Conclusion

The Indian men’s grooming market continues to evolve, with brands focusing on personalization, natural ingredients, and technological innovation. Consumers now have unprecedented choices in personal care products.

Frequently Asked Questions (FAQs)