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HomeBusinessWROGN, Backed by Virat Kohli, Drop In Revenue To INR 244 Cr

WROGN, Backed by Virat Kohli, Drop In Revenue To INR 244 Cr

WROGN, Backed by Virat Kohli, Drop In Revenue To INR 244 Cr

Virat Kohli and Accel-backed youth fashion brand WROGN are both owned by Universal Sportsbiz Private Limited (USPL), which appears to be having trouble growing its sales.

In the fiscal year 2023–24 (FY24), the startup’s operating revenue fell by 29% to INR 243.8 Cr from INR 344.3 Cr in the prior year.

The startup’s overall income, including other income, decreased 27% from INR 361.3 Cr in FY23 to INR 264.7 Cr in FY24.

WROGN is a D2C omnichannel men’s fashion business that was founded in 2014 by Anjana and Vikram Reddy, a brother-sister team that sells a variety of casual apparel, accessories, and footwear.

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