Based on India’s economic data, the fashion industry presents significant opportunities and challenges. Recent research by Redseer projects that the fast fashion sector will grow to over $50 billion by FY31. By acting as catalysts for innovation and industry development, fashion startups in India are significantly transforming the traditional fashion landscape.
By implementing AI-powered solutions, adopting eco-friendly materials, hybrid retail experiences, attracting foreign investments, boosting local manufacturing, and creating jobs, Indian fashion startups are key drivers in modernizing the country’s fashion landscape while maintaining its cultural heritage.
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Table of Contents
Myntra
Myntra is a top fashion startup that was founded by Ashutosh Lawania, Mukesh Bansal, Raveen Sastry, Sankar Bora, and Vineet Saxena.
| Myntratup Name | Myntra |
| Founding Year | 2007 |
| Headquarter | Bengaluru, Karnataka, India |
| Founders Name | Ashutosh Lawania, Mukesh Bansal, Raveen Sastry, Sankar Bora, and Vineet Saxena |
| Website | myntra.com |
| Business Model | D2C Ecommerce (Fashion, Retail, Marketplace) |
Myntra specializes in the retail, marketplace, and online fashion sectors, operating as a leading ecommerce platform. Recently Myntra launched M-Now, a 30-minute delivery service for fashion and beauty products in Bengaluru.
Starting with 10,000 items and scaling to 100,000 soon, the service uses dark stores and brand partnerships to meet the growing demand for quick commerce companies in India, like competing with Blinkit and Zepto.
BlissClub
Bengaluru-based fashion startup BlissClub was founded by Minu Margeret in 2020. Women’s activewear brand, BlissClub operates in the direct-to-consumer (D2C) e-commerce sector and is currently in its growth stage.
| Myntratup Name | BlissClub |
| Founding Year | 2020 |
| Headquarter | Bengaluru, Karnataka, India |
| Founders Name | Minu Margeret |
| Website | blissclub.com |
| Business Model | Ecommerce (Activewear Brand) |
The company has grown to employ 127 individuals and has secured funding of $17.25 Mn+.
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Snitch
Snitch is an e-commerce clothing brand founded by Siddharth Dungarwal in 2018. Bengaluru-based fashion startup operating in the clothing and apparel sector with a focus on fashion and accessories.
| Startup Name | Snitch |
| Founding Year | 2018 |
| Headquarter | Bengaluru, Karnataka |
| Founders Name | Siddharth Dungarwal |
| Website | www.snitch.co.in |
| Business Model | D2C E-commerce (Clothing & Fashion) |
Snitch primarily sells its products through an online D2C (Direct-to-Consumer) model and has secured funding of $13.39 million+. In Shark Tank India season 2, the leading fashion startup in India received the additional Rs 1.5 crore at a valuation of Rs 100 crore.
Bewakoof
Bewakoof is a direct-to-consumer (D2C) online apparel platform founded by Prabhkiran Singh and Shakeef Khan in 2012. They are a D2C fashion brand built on social media, with content marketing being a key growth strategy.
| Startup Name | Bewakoof |
| Founding Year | 2012 |
| Headquarter | Bengaluru |
| Founders Name | Prabhkiran Singh and Shakeef Khan |
| Website | bewakoof.com |
| Business Model | D2C E-commerce (Multi-category Fashion & Apparel) |
A growing fashion startup in India has grown to employ 375 individuals and has secured funding of $49.43 million+.
Operating as a multi-category e-commerce platform with a focus on fashion and private labels, Bewakoof is currently in its growth stage. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences.
LimeRoad
LimeRoad, founded in 2012 and headquartered in Gurugram, Haryana, India, operates in the e-commerce sector as a late-stage startup.
| Startup Name | LimeRoad |
| Founding Year | 2012 |
| Headquarter | Gurugram, Haryana |
| Founders Name | Ankush Mehra, Manish Saksena, Prashant Malik, and Suchi Mukherjee |
| Website | limeroad.com |
| Business Model | D2C Social Networking, Marketplace |
Ankush Mehra, Manish Saksena, Prashant Malik, and Suchi Mukherjee founded the business. Online fashion startup LimeRoad has achieved a major milestone by opening its very first store in Karnataka. Its social networking and marketplace features are key to its business strategy.
Zivame
Zivame, founded in 2011 and headquartered in Bengaluru, Karnataka, India, operates in the e-commerce sector as a late-stage fashion startup in India. The company was established by Kapil Karekar and Richa Kar. Its business model focuses on e-commerce services.
| Startup Name | Zivame |
| Founding Year | 2011 |
| Headquarter | Bengaluru |
| Founders Name | Kapil Karekar and Richa Kar |
| Website | www.zivame.com |
| Business Model | E-commerce |
Recently, the creative ‘The Museum of Boobs’ campaign was introduced by Zivame, an intimate wear business in India, with the goal of changing the discourse surrounding intimate wear.
Virgio
Virgio, founded in 2022 and headquartered in Bengaluru, Karnataka, India, operates in the e-commerce sector.
| Startup Name | Virgio |
| Founding Year | 2022 |
| Headquarter | Bengaluru |
| Founders Name | Amar Nagaram |
| Website | virgio.com |
| Business Model | E-commerce |
The company, established by Amar Nagaram, focuses on fashion, product design, and shoes as part of its e-commerce business model. The founder of Virgio, has stated that the company is pivoting rather than closing. It is currently in the growth stage.
FabAlley
FabAlley is a growing fashion startup headquartered in Noida, Uttar Pradesh, India.
| Startup Name | FabAlley |
| Founding Year | 2012 |
| Headquarter | Noida, Uttar Pradesh |
| Founders Name | Shivani Poddar and Tanvi Malik |
| Website | faballey.com |
| Business Model | E-commerce |
Founded in 2012 by Shivani Poddar and Tanvi Malik, the company operates with a late-stage business model and has raised over $25.30 million in funding.
The parent firm of “FabAlley” and “Indya,” High Street Essentials, recently reported Rs 185 Cr in revenue and Rs 45 Cr in loss for FY23.
Wrogn
Universal Sportsbiz, operating as Wrogn, is an ecommerce company headquartered in Bengaluru, Karnataka, India.
| Startup Name | Wrogn |
| Founding Year | 2012 |
| Headquarter | Bengaluru |
| Founders Name | Anjana Reddy |
| Website | wrogn.com |
| Business Model | E-commerce |
Founded in 2012 by Anjana Reddy, it is a youth-focused fashion brand house. Recently, Wrogn has raised Rs 75 crore funding from Aditya Birla Digital Fashion Ventures Ltd. or ABDFVL. Virat Kohli-backed WROGN’s revenue dips 29% in FY24.
Aastey
Aastey, founded in 2021, is an ecommerce-focused fashion startup headquartered in Mumbai. It is a D2C fashion company specializing in sustainable athleisure for all body types.
| Startup Name | Aastey |
| Founding Year | 2021 |
| Headquarter | Mumbai |
| Founders Name | Jeevika Tyagi and Kanupriya Mundhra |
| Website | aastey.com |
| Business Model | E-commerce |
In Episode 23 of Shark Tank India, Aastey, a clothing brand founded by Jeevika Tyagi and Kanupriya Mundhra, pitched to sharks Aman Gupta, Vineeta Singh, Anupam Mittal, Namita Thapar, and Peyush Bansal, seeking $96.5K (₹80 lakhs) for 2% equity.
FAQs – Leading Fashion Startups in India in 2025
How do fashion startups raise funds in India?
VC, angel investors, Government grants, and crowdfunding platforms.
Role of technology in fashion startups?
AI for personalization, AR/VR try-ons, sustainable processes, and ecommerce platforms.
Notable fashion startups in India?
Myntra, BlissClub, Snitch, Bewakoof, LimeRoad, Zivame, Virgio, FabAlley, Wrogn, and Aastey are the leading fashion startups in India.
