Sourjyendu Medda is rumored to have launched Sports For Life (SFL) , a new business, nine months after leaving her position as cofounder of the e-commerce site Dealshare.

The sports tech firm was founded in March 2024 and wants to help sports academies all over India in order to have a “lasting impact on India’s sporting culture.”

Together with Khushboo Talukdar and Arman Tandon, a former Cartesian employee, Medda, the CEO, formed SFL.

Anshu Prasher, a partner of Whiteboard Capital, serves as an advisor to Bengaluru-based SFL, which operates under the auspices of parent company Jambavan Academy Pvt Ltd.

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