Go Devil, a Gurgaon-based online fashion brand, made their appearance in Episode 8 of Shark Tank India Season 4. Specializing in streetwear and activewear, the brand has carved out a niche in India’s competitive fashion market since its launch in 2021.
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About Go Devil
Go Devil is a direct-to-consumer (D2C) fashion brand, offering a diverse range of contemporary streetwear, athletic and activewear, trendy hoodies and sweatshirts, coordinated sets, and affordable premium fashion.
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Company Profile
| Company Name | Go Devil |
| Founded | 2021 |
| Founders | Vinish Arya & Angel Arya |
| Headquarters | Gurgaon, Haryana |
| Industry | Retail Apparel and Fashion |
| Initial Valuation | ₹40 Crore |
| Investment Ask | ₹80 Lakhs |
| Deal Status | No Deal Secured |
Product Portfolio
Main Categories
- Hoodies
- Sweatshirts
- Co-ord sets
- Athletic wear
- Casual streetwear
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Key Features
- High-quality materials
- Competitive pricing
- Diverse design range
- Contemporary styling
- Urban aesthetics
The Shark Tank India Pitch
Investment Proposal
- Amount Sought: ₹80 Lakhs
- Equity Offered: 2%
- Proposed Valuation: ₹40 Cr
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Shark Panel
- Vineeta Singh
- Aman Gupta
- Kunal Bahl
- Peyush Bansal
- Anupam Mittal
Business Model Highlights
Strengths
- Online-first approach
- Direct-to-consumer model
- Quality control
- Design variety
- Competitive pricing
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Market Positioning
- Young urban consumers
- Fashion-conscious audience
- Value-seeking customers
- Athletic wear segment
- Streetwear enthusiasts
Learning Points from Shark Tank
Despite not securing a deal, the founders gained:
- Expert feedback
- Market insights
- Business strategy advice
- Brand visibility
- Industry connections
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Future Outlook
Go Devil’s future growth potential lies in:
- Expanding product lines
- Strengthening online presence
- Building brand recognition
- Optimizing operations
- Enhancing customer experience
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Conclusion
While Go Devil didn’t secure investment on Shark Tank India Season 4, their appearance highlighted the dynamic nature of India’s D2C fashion market. The founders’ vision for affordable, high-quality streetwear demonstrates the evolving preferences of young Indian consumers and the opportunities in the growing fashion e-commerce space.
Their journey serves as a valuable lesson for emerging fashion brands about the importance of solid business fundamentals and realistic valuations in securing investor confidence.
FAQs
What does Go Devil do?
Go Devil is a D2C fashion brand that offers contemporary streetwear, activewear, hoodies, sweatshirts, and coordinated sets, focusing on affordable premium fashion.
Who are the founders of Go Devil ?
Vinish Arya & Angel Arya are the founders of Go Devil.
