NOOE, a premium lifestyle brand specializing in creative workspace furniture, made its mark on Shark Tank India Season 4. Founded by Piyush Suri and Neetica Pande, NOOE has positioned itself as an innovative player in the furniture design industry, focusing on creating emotional connections through functional and aesthetically pleasing products.
Table of Contents
Company Overview
Based in New Delhi, NOOE has been transforming the workspace furniture segment since 2021. The company stands out for its unique approach to designing furniture that combines style with functionality, catering to the modern professional’s needs.
Also read – Culture Circle On Shark Tank India Season 4
The Pitch On Shark Tank India Season 4
The founders entered the Shark Tank India Season 4 seeking:
- Investment Amount: ₹50 lakh
- Equity Offered: 1%
- Initial Valuation: ₹50 Crore
Key Company Details
| Company Name | NOOE |
| Founders | Piyush Suri and Neetica Pande |
| Location | New Delhi |
| Founded | 2021 |
| Industry | Premium Lifestyle & Furniture |
| Profitability Status | Not Yet Profitable |
| Investment Status | Secured |
The Sharks’ Panel
The pitch was evaluated by five prominent sharks:
- Vineeta Singh
- Aman Gupta
- Anupam Mittal
- Kunal Bahl
- Peyush Bansal
Final Deal
After intense negotiations, NOOE secured a significant investment:
- Investment Amount: ₹5 Crore
- Equity Given: 51%
- Final Valuation: ₹9.8 Crore
- Investing Shark: Peyush Bansal
NOOE’s Unique Value Proposition
- Premium design aesthetics
- Focus on emotional connection through products
- Functional workspace solutions
- Creative and innovative approach
- Customer-centric design philosophy
About Founders
Piyush is a serial-founder specialising in brand development & running high growth teams. He has consulted luxury brands like Mercedes-Benz, BMW & Marriott amongst others.
Also read – Leading Fashion Startups in India in 2025
Neetica is a multi-award winning Industrial Designer specialising in Danish design; having spent most of her career in Copenhagen designing for HAY, Normann Copenhagen & Aspekt Office amongst other prominent brands.
Business Strategy
NOOE’s business model focuses on:
- High-quality product development
- Design innovation
- Customer experience
- Market expansion
- Brand building
Future Growth Potential
With Peyush Bansal’s investment and mentorship, NOOE is positioned to:
- Scale operations
- Expand product line
- Strengthen market presence
- Improve profitability
- Enhance distribution network
Conclusion
NOOE’s appearance on Shark Tank India Season 4 marks a significant milestone in their journey. Despite the substantial equity stake required, securing Peyush Bansal as an investor provides them with not just capital but also strategic guidance to scale their premium furniture business. Their story represents the evolving landscape of India’s design-focused startups and their potential for growth in the premium lifestyle segment.
Also read – Top Game Changing Indian Startup Funding in 2024
FAQs
Who are the founders of NOOE?
Piyush Suri and Neetica Pande are the founders of NOOE.
What is the valuation of NOOE?
The valuation of NOOE is ₹50 Crore.
