Jaipur-based silver jewelry brand Shyle made a memorable appearance on Episode 11 of Shark Tank India Season 4. The company, known for its blend of traditional craftsmanship and contemporary designs, presented an exciting opportunity for the sharks to invest in India’s growing jewelry market.
Table of Contents
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Quick Facts About Shyle
| Company Name | Shyle |
| Founders | Astha Katta Sirohiya and Radhesh Sirohiya |
| Founded | 2017 |
| Location | Jaipur, Rajasthan |
| Industry | Retail (Silver Jewelry) |
| Asked Investment | ₹70 Lakhs for 1% equity |
| Asked Valuation | ₹70 Crores |
| Final Deal | ₹70 Lakhs for 1.5% equity + 0.5% Royalty |
| Final Valuation | ₹46.67 Crores |
| Investing Sharks | Namita Thapar and Ritesh Agarwal |
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About Shyle: Bridging Tradition with Innovation
Founded in 2017 by the dynamic duo Astha Katta Sirohiya and Radhesh Sirohiya, Shyle has established itself as a premium silver jewelry brand with a unique value proposition. The company stands out for several key factors:
- In-house design and manufacturing capabilities
- Promotion of traditional Jaipuri art and craftsmanship
- High-silver content jewelry at competitive prices
- Fusion of traditional handcrafting techniques with modern aesthetics
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The Shark Tank India Pitch
The founders entered the tank seeking an investment of ₹70 Lakhs for 1% equity, valuing their company at ₹70 Crores. Their pitch attracted the attention of all five sharks present:
- Anupam Mittal
- Namita Thapar
- Vinita Singh
- Kunal Bahl
- Ritesh Agarwal
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Deal Details and Negotiations
After careful deliberation and discussions, Shyle secured a deal with two prominent sharks:
- Investors: Namita Thapar and Ritesh Agarwal
- Investment Amount: ₹70 Lakhs
- Equity: 1.5%
- Additional Terms: 0.5% Royalty until ₹70 Lakhs is recouped
- Final Valuation: ₹46.67 Crores
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Business Impact and Future Prospects
The investment from Shark Tank India represents a significant milestone for Shyle. With the backing of experienced entrepreneurs like Namita Thapar and Ritesh Agarwal, the company is well-positioned to:
- Scale their operations
- Expand their market presence
- Enhance their product portfolio
- Strengthen their digital presence
- Capitalize on the growing demand for authentic silver jewelry
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Conclusion
Shyle’s successful pitch on Shark Tank India Season 4 demonstrates the potential of combining traditional craftsmanship with modern business practices. The deal not only provides financial support but also brings valuable mentorship from seasoned entrepreneurs, setting the stage for Shyle’s continued growth in the Indian jewelry market.
The episode showcased how traditional Indian artistry and contemporary business models can come together to create successful ventures that preserve cultural heritage while meeting modern market demands.
FAQs
When was Shyle founded?
2017
Who are the founders of Shyle?
Astha Katta Sirohiya and Radhesh Sirohiya.
