Zepto, a leading quick-commerce platform in India, has launched its first women-only dark store, the “#PinkStore,” in Chennai’s Madambakkam area. This initiative underscores Zepto’s commitment to promoting inclusivity and empowering women in the workforce.

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At the Pink Store, all orders in the Madambakkam region are processed by an all-women team led by Vinitha, who serves as the Store Manager. Vinitha’s journey with Zepto began in September 2023 as a delivery partner, and her dedication has seen her rise to a leadership position, reflecting Zepto’s emphasis on nurturing talent and fostering career growth.

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“We’re proud of the launch of the Pink Store and the team behind it,” said Aadit Palicha, Zepto’s Founder. “Vinitha’s journey highlights the opportunities available to women in the quick-commerce sector, and we’re committed to supporting their success.”

The Pink Store aligns with Zepto’s mission to drive socio-economic progress by empowering women and ensuring a more equitable workforce. The company plans to expand the concept to other cities, furthering its vision of making a meaningful impact across India.

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