Miss Cheesecake, a Jodhpur-based food-tech startup, presented their innovative dessert platform on Shark Tank India Season 4. The company aims to revolutionize the dessert market by offering light, affordable, and high-quality cheesecakes made with fresh ingredients.
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Table of Contents
Company Overview
Founded in 2024 by Pooja and Narpat Singh Rathore, Miss Cheesecake has positioned itself as a premium dessert brand focused on healthier alternatives in the cake segment. The startup emphasizes the use of fresh ingredients while maintaining affordability.
The Pitch
The founders entered the Shark Tank India Season 4 seeking:
- Investment Amount: ₹30 lakhs
- Equity Offered: 5%
- Initial Valuation: ₹6 Crore
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Key Company Details
| Company Name | Miss Cheesecake |
| Founders | Pooja and Narpat Singh Rathore |
| Location | Jodhpur, Rajasthan |
| Founded | 2024 |
| Industry | Food and Beverage |
| Profitability Status | Undisclosed |
| Investment Status | No Deal |
The Sharks’ Panel
The pitch was evaluated by five prominent sharks:
- Namita Thapar
- Aman Gupta
- Kunal Bahl
- Ritesh Agarwal
- Anupam Mittal
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Business Model
- Premium quality cheesecakes
- Focus on fresh ingredients
- Affordable pricing strategy
- Health-conscious options
- Quality control measures
Market Differentiation
- Fresh ingredient focus
- Light and healthy alternatives
- Premium quality standards
- Competitive pricing
- Innovative recipes
Miss Cheesecake offers a variety of cakes priced between ₹120 to ₹140. The founders mentioned that most of their demand currently comes from their store, and they went online only 2-3 months ago. At the time of pitching on Shark Tank, their monthly sales were around ₹8 lakh, with a monthly profit of ₹2.5 to ₹3 lakh.
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Future Opportunities
Despite not securing investment, Miss Cheesecake shows potential in:
- Market expansion
- Product diversification
- Technology integration
- Distribution network development
- Brand building
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Conclusion
While Miss Cheesecake didn’t secure investment on Shark Tank India Season 4, their appearance highlighted the growing potential in India’s premium dessert market. The founders’ commitment to quality and affordability, combined with their innovative approach to healthy desserts, positions them well for future growth in the competitive food-tech sector.
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FAQs
Who are the founders of Miss Cheesecake?
Pooja and Narpat Singh Rathore are the founders of Miss Cheesecake.
Did Miss Cheesecake get investment?
No.
