Introduction
Imagimake, a Mumbai-based toy and educational supplies company, recently showcased their success story on Shark Tank India Season 4. Despite their impressive growth and market presence, their pitch took an unexpected turn, demonstrating that even established companies face challenges in securing investments.
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Table of Contents
About Imagimake
Imagimake has established itself as a prominent player in India’s toy and educational supplies market. The company focuses on:
- Educational toys and games
- Creative development products
- Artist supplies
- Two distinct brands: Imagimake and Quill On
Company Profile
Company Name | Imagimake |
Founded | 2011 |
Founders | Ravi Kumar and Disha Katharani |
Headquarters | Mumbai, Maharashtra |
Industry | Consumer Goods |
Valuation | ₹300 Cr |
Profitability | Profitable |
Investment Status | No Deal Secured |
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Market Presence and Distribution
Imagimake has built a strong retail presence through:
- Major retail chains (Landmark, Crossword)
- E-commerce platforms (Amazon, Flipkart, Snapdeal, Paytm)
- Direct-to-consumer (D2C) channels
- Pan-India distribution network
The Shark Tank India Pitch
Investment Ask
- Amount Sought: ₹1.5 Cr
- Equity Offered: 0.5%
- Proposed Valuation: ₹300 Cr
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Panel of Sharks
- Vineeta Singh
- Aman Gupta
- Kunal Bahl
- Ritesh Agarwal
- Azhar Iqubal
Business Highlights
Growth Journey
- Established in 2011
- Created two successful brands
- Built nationwide retail presence
- Achieved profitability
- Developed diverse product portfolio
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Product Categories
- Educational toys
- Creative development tools
- Art supplies
- Puzzles and games
- Learning materials
Outcome and Learnings
While Imagimake didn’t secure an investment from the sharks, the experience provided:
- Valuable feedback from industry experts
- National visibility
- Business development insights
- Market positioning strategies
- Growth opportunity analysis
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Future Prospects
Despite not securing a deal, Imagimake’s future looks promising due to:
- Established market presence
- Strong distribution network
- Growing product portfolio
- Profitable business model
- Focus on educational value
Conclusion
Imagimake’s appearance on Shark Tank India Season 4 highlights the competitive nature of the toy and educational supplies market. While they didn’t secure investment, their established presence and profitable business model demonstrate their capability to continue growing independently. Their journey serves as an important lesson for entrepreneurs about valuation expectations and the importance of alignment with potential investors.
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FAQs
Who are the founders of Imagimake?
Ravi Kumar and Disha Katharani.
Where is the headquarters of Imagimake?
Mumbai, Maharashtra