Imagimake on Shark Tank India Season 4: Innovative Toy Brand’s Journey

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Introduction

Imagimake, a Mumbai-based toy and educational supplies company, recently showcased their success story on Shark Tank India Season 4. Despite their impressive growth and market presence, their pitch took an unexpected turn, demonstrating that even established companies face challenges in securing investments.

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About Imagimake

Imagimake has established itself as a prominent player in India’s toy and educational supplies market. The company focuses on:

  • Educational toys and games
  • Creative development products
  • Artist supplies
  • Two distinct brands: Imagimake and Quill On

Company Profile

Company NameImagimake
Founded2011
FoundersRavi Kumar and Disha Katharani
HeadquartersMumbai, Maharashtra
IndustryConsumer Goods
Valuation₹300 Cr
ProfitabilityProfitable
Investment StatusNo Deal Secured

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Market Presence and Distribution

Imagimake has built a strong retail presence through:

  • Major retail chains (Landmark, Crossword)
  • E-commerce platforms (Amazon, Flipkart, Snapdeal, Paytm)
  • Direct-to-consumer (D2C) channels
  • Pan-India distribution network

The Shark Tank India Pitch

Investment Ask

  • Amount Sought: ₹1.5 Cr
  • Equity Offered: 0.5%
  • Proposed Valuation: ₹300 Cr

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Panel of Sharks

  • Vineeta Singh
  • Aman Gupta
  • Kunal Bahl
  • Ritesh Agarwal
  • Azhar Iqubal

Business Highlights

Growth Journey

  • Established in 2011
  • Created two successful brands
  • Built nationwide retail presence
  • Achieved profitability
  • Developed diverse product portfolio

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Product Categories

  • Educational toys
  • Creative development tools
  • Art supplies
  • Puzzles and games
  • Learning materials

Outcome and Learnings

While Imagimake didn’t secure an investment from the sharks, the experience provided:

  • Valuable feedback from industry experts
  • National visibility
  • Business development insights
  • Market positioning strategies
  • Growth opportunity analysis

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Future Prospects

Despite not securing a deal, Imagimake’s future looks promising due to:

  • Established market presence
  • Strong distribution network
  • Growing product portfolio
  • Profitable business model
  • Focus on educational value

Conclusion

Imagimake’s appearance on Shark Tank India Season 4 highlights the competitive nature of the toy and educational supplies market. While they didn’t secure investment, their established presence and profitable business model demonstrate their capability to continue growing independently. Their journey serves as an important lesson for entrepreneurs about valuation expectations and the importance of alignment with potential investors.

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FAQs

Who are the founders of Imagimake?

Ravi Kumar and Disha Katharani.

Where is the headquarters of Imagimake?

Mumbai, Maharashtra

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