Mumbai-based Ezo Books emerged as an innovative solution addressing the critical accounting challenges faced by small businesses in India. Founded in 2022 by three visionary entrepreneurs, the startup aims to simplify financial management for shopkeepers, retailers, and suppliers through a user-friendly mobile application.
Table of Contents
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Quick Facts About Ezo Books
| Company Name | Ezo Books |
| Founders | Gauravkumar Kate, Rishikesh Sakarkar, Makarand Kate |
| Founded | 2022 |
| Location | Mumbai, Maharashtra |
| Industry | Software Development |
| Asked Investment | ₹50,00,001 for 0.33% equity |
| Asked Valuation | ₹150 Crores |
| Shark Tank Outcome | No Deal Secured |
| Business Model | Free Invoicing and Accounting App |
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About Ezo Books: Empowering Small Business Accounting
Ezo Books stands out through its innovative features:
- Free invoicing platform
- Multi-language support
- WhatsApp invoice integration
- Transaction tracking
- Credit and debit management
- Payment reminder system
- Simplified accounting tools
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The Shark Tank India Pitch
The founders presented their vision to the panel of sharks:
- Anupam Mittal
- Namita Thapar
- Aman Gupta
- Kunal Bahl
- Ritesh Agarwal
They sought an ambitious investment of ₹50,00,001 Lakhs for 0.33% equity, valuing the company at ₹150 Crores.
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Target Market and User Segments
Ezo Books primarily serves:
- Small retail businesses
- Local shopkeepers
- Independent suppliers
- Micro and small entrepreneurs
- Regional business owners
- Non-tech-savvy users
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Market Opportunity
Potential growth areas for Ezo Books:
- Expanding user base
- Adding more language supports
- Developing advanced features
- Creating enterprise solutions
- Building financial ecosystem
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Challenges and Competitive Landscape
The startup faces challenges such as:
- Building user trust
- Ensuring data security
- Competing with established platforms
- Maintaining free model sustainability
- Continuous technological innovation
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Shark Tank Experience
Despite not securing an investment, the founders:
- Gained national exposure
- Received expert feedback
- Accessed mentorship opportunities
- Validated their business concept
- Increased brand visibility
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Conclusion
Ezo Books represents a significant step towards democratizing financial technology for small businesses in India. By creating an accessible, multilingual, and free accounting solution, the startup addresses a critical gap in the market.
FAQs
When was Ezo Books founded?
2022
Who is the founder of Ezo Books?
Gauravkumar Kate, Rishikesh Sakarkar, Makarand Kate
