Mumbai-based Kanvas emerged as a unique storyteller in the fashion accessories market, transforming ordinary footwear into canvases of Indian artistic expression. Founded by Komal Panchal in 2015, the brand represents a fascinating intersection of traditional art forms and contemporary fashion.
Table of Contents
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Quick Facts About Kanvas
Company Name | Kanvas |
Founder | Komal Panchal |
Founded | 2015 |
Location | Mumbai, Maharashtra |
Industry | Fashion Accessories Manufacturing |
Asked Investment | ₹60 Lakhs for 6% equity |
Asked Valuation | ₹10 Crores |
Shark Tank Outcome | No Deal Secured |
Business Model | Custom Artisan Footwear |
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About Kanvas: Reimagining Footwear as Art
Kanvas stands out through its distinctive approach to shoe design:
- Hand-painted shoes featuring Indian art forms
- Custom-made designs for individual clients
- Preservation of traditional handicraft techniques
- Emphasis on artistic individuality
- Celebration of Indian cultural heritage
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The Shark Tank India Pitch
Komal Panchal presented her vision to the panel of sharks:
- Anupam Mittal
- Namita Thapar
- Aman Gupta
- Kunal Bahl
- Ritesh Agarwal
She sought ₹60 Lakhs for 6% equity, valuing Kanvas at ₹10 Crores.
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Business Concept and Value Proposition
Kanvas differentiates itself through:
- Artistic Customization
- Unique hand-painted designs
- Personalized footwear experiences
- Collaboration with traditional artists
- Cultural Preservation
- Showcasing diverse Indian art forms
- Supporting local artisan communities
- Promoting traditional painting techniques
- Brand Philosophy
- Spreading joy through colorful designs
- Encouraging artistic appreciation
- Creating wearable art pieces
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Design and Production Approach
Key characteristics of Kanvas’s design process:
- Meticulous hand-painting techniques
- Sourcing inspiration from regional art styles
- Collaborating with skilled artisans
- Ensuring quality and authenticity
- Creating limited edition collections
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Market Positioning
Kanvas targets consumers who:
- Appreciate artistic expression
- Value unique, personalized products
- Support traditional craftsmanship
- Seek statement fashion pieces
- Understand cultural narratives
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Challenges and Opportunities
Potential growth areas for Kanvas include:
- Expanding digital marketing reach
- Developing scalable production models
- Creating corporate gifting lines
- Exploring international markets
- Developing artist collaboration programs
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Shark Tank Experience
Despite not securing an investment, Komal Panchal gained:
- Valuable mentorship
- National brand exposure
- Constructive feedback
- Networking opportunities
- Platform to showcase her unique business model
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Conclusion
Kanvas represents more than just a footwear brand—it’s a movement celebrating Indian artistic heritage. By transforming shoes into storytelling mediums, Komal Panchal has created a unique platform that bridges traditional craftsmanship with contemporary fashion.
FAQs
When was Kanvas founded?
2015
Who is the founder of Kanvas?
Komal Panchal