Kanvas on Shark Tank India Season 4: Blending Art and Footwear with Traditional Indian Craftsmanship

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Mumbai-based Kanvas emerged as a unique storyteller in the fashion accessories market, transforming ordinary footwear into canvases of Indian artistic expression. Founded by Komal Panchal in 2015, the brand represents a fascinating intersection of traditional art forms and contemporary fashion.

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Quick Facts About Kanvas

Company NameKanvas
FounderKomal Panchal
Founded2015
LocationMumbai, Maharashtra
IndustryFashion Accessories Manufacturing
Asked Investment₹60 Lakhs for 6% equity
Asked Valuation₹10 Crores
Shark Tank OutcomeNo Deal Secured
Business ModelCustom Artisan Footwear

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About Kanvas: Reimagining Footwear as Art

Kanvas stands out through its distinctive approach to shoe design:

  • Hand-painted shoes featuring Indian art forms
  • Custom-made designs for individual clients
  • Preservation of traditional handicraft techniques
  • Emphasis on artistic individuality
  • Celebration of Indian cultural heritage

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The Shark Tank India Pitch

Komal Panchal presented her vision to the panel of sharks:

  • Anupam Mittal
  • Namita Thapar
  • Aman Gupta
  • Kunal Bahl
  • Ritesh Agarwal

She sought ₹60 Lakhs for 6% equity, valuing Kanvas at ₹10 Crores.

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Business Concept and Value Proposition

Kanvas differentiates itself through:

  1. Artistic Customization
  • Unique hand-painted designs
  • Personalized footwear experiences
  • Collaboration with traditional artists
  1. Cultural Preservation
  • Showcasing diverse Indian art forms
  • Supporting local artisan communities
  • Promoting traditional painting techniques
  1. Brand Philosophy
  • Spreading joy through colorful designs
  • Encouraging artistic appreciation
  • Creating wearable art pieces

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Design and Production Approach

Key characteristics of Kanvas’s design process:

  • Meticulous hand-painting techniques
  • Sourcing inspiration from regional art styles
  • Collaborating with skilled artisans
  • Ensuring quality and authenticity
  • Creating limited edition collections

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Market Positioning

Kanvas targets consumers who:

  • Appreciate artistic expression
  • Value unique, personalized products
  • Support traditional craftsmanship
  • Seek statement fashion pieces
  • Understand cultural narratives

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Challenges and Opportunities

Potential growth areas for Kanvas include:

  • Expanding digital marketing reach
  • Developing scalable production models
  • Creating corporate gifting lines
  • Exploring international markets
  • Developing artist collaboration programs

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Shark Tank Experience

Despite not securing an investment, Komal Panchal gained:

  • Valuable mentorship
  • National brand exposure
  • Constructive feedback
  • Networking opportunities
  • Platform to showcase her unique business model

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Conclusion

Kanvas represents more than just a footwear brand—it’s a movement celebrating Indian artistic heritage. By transforming shoes into storytelling mediums, Komal Panchal has created a unique platform that bridges traditional craftsmanship with contemporary fashion.

Stay tuned for more exciting pitches and business innovations in upcoming episodes of Shark Tank India Season 4.

FAQs

When was Kanvas founded?

2015

Who is the founder of Kanvas?

Komal Panchal

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