New Delhi-based Rosha emerged as an innovative lighting design startup on Shark Tank India Season 4, presenting a unique approach to modern, cordless illumination. The company has redefined portable lighting with its stylish, luxurious, and technologically advanced lamp designs.
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Table of Contents
The Shark Tank India Pitch
The founders presented their vision to the panel of sharks:
- Anupam Mittal
- Namita Thapar
- Ritesh Agarwal
- Peyush Bansal
- Aman Gupta
They sought ₹60 Lakhs for 1% equity, initially valuing the company at ₹60 Crores.
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Shark Tank Deal Dynamics
Final investment details:
- Investment: ₹60 Lakhs
- Equity: 4%
- Royalty: 1.5% until ₹90 Lakhs recouped
- Valuation: ₹15 Crores
- Lead Investors: Aman Gupta and Ritesh Agarwal
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Quick Facts About Rosha
| Company Name | Rosha |
| Founders | Kanwardeep Singh, Gaurav Tikiya, Shivam Dewan |
| Founded | 2019 |
| Location | New Delhi, Delhi |
| Industry | Appliances, Electrical, and Electronics Manufacturing |
| Asked Investment | ₹60 Lakhs for 1% equity |
| Asked Valuation | ₹60 Crores |
| Final Deal | ₹60 Lakhs for 4% equity + 1.5% Royalty |
| Final Valuation | ₹15 Crores |
| Investing Sharks | Aman Gupta and Ritesh Agarwal |
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About Rosha: Reimagining Lighting Design
The company specializes in:
- Cordless rechargeable lamps
- Modern aesthetic designs
- Space-enhancing lighting solutions
- Innovative illumination technology
- Portable luxury lighting products
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Product Innovation
Key features of Rosha’s lighting solutions:
- Technical Capabilities
- Cordless design
- Rechargeable technology
- Durable construction
- Modern aesthetic
- Portable functionality
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- Design Philosophy
- Space-enhancing illumination
- Luxurious visual appeal
- Innovative form factors
- Inspirational lighting concepts
- Minimalist design approach
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Market Positioning
Rosha targets consumers who value:
- Modern home decor
- Design-forward lighting solutions
- Portable and versatile illumination
- Technological innovation
- Aesthetic functionality
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Technological Advantages
Competitive differentiators:
- Unique cordless technology
- Sophisticated design
- Rechargeable functionality
- Space-transforming illumination
- Modern aesthetic appeal
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Growth Potential and Strategy
Strategic focus areas:
- Expanding product lineup
- Enhancing design innovation
- Exploring international markets
- Developing smart lighting technologies
- Building brand recognition
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Market Opportunity
Potential expansion directions:
- Home decor market
- Hospitality sector
- Corporate gifting
- Smart home ecosystem
- Interior design collaborations
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Conclusion
Rosha represents a sophisticated approach to modern lighting design, bridging technology, aesthetics, and functionality. By creating portable, rechargeable lamps that transform spaces, the startup demonstrates how design can elevate everyday experiences.
The multi-shark investment validates Rosha’s potential to revolutionize the lighting and home decor market with its innovative approach.
FAQs
When was Rosha founded?
2019
Who are the founders of Rosha?
Kanwardeep Singh, Gaurav Tikiya, Shivam Dewan
