Gurugram-based Patch Up emerged as an innovative health and personal care startup on Shark Tank India Season 4, introducing a groundbreaking approach to nutrient delivery through transdermal technology. The company aims to revolutionize how individuals consume essential vitamins and minerals.
Also read – Rosha on Shark Tank India Season 4: Illuminating Spaces with Innovative Lighting Design
Table of Contents
The Shark Tank India Pitch
The founder presented her vision to the panel of sharks:
- Anupam Mittal
- Namita Thapar
- Ritesh Agarwal
- Peyush Bansal
- Aman Gupta
She sought ₹50 Lakhs for 1.75% equity, initially valuing the company at ₹28.57 Crores.
Also read – AI.gnosis on Shark Tank India Season 4: Early Autism Detection with AI Technology
Shark Tank Deal Dynamics
Final investment details:
- Investment: ₹50 Lakhs
- Equity: 2.27%
- Valuation: ₹22 Crores
- Lead Investor: Anupam Mittal
Also read – The Future Animation on Shark Tank India Season 4: Digital Storytelling Through Advanced Animation
Quick Facts About Patch Up
| Company Name | Patch Up |
| Founder | Radhika Rajpal |
| Founded | 2024 |
| Location | Gurugram, Haryana |
| Industry | Health and Personal Care Products |
| Asked Investment | ₹50 Lakhs for 1.75% equity |
| Asked Valuation | ₹28.57 Crores |
| Final Deal | ₹50 Lakhs for 2.27% equity |
| Final Valuation | ₹22 Crores |
| Investing Shark | Anupam Mittal |
Also read – Kanvas on Shark Tank India Season 4: Blending Art and Footwear with Traditional Indian Craftsmanship
About Patch Up: Redefining Nutritional Supplementation
The company specializes in:
- Transdermal nutrient delivery
- Clean, additive-free supplements
- Direct skin absorption technology
- Minimal ingredient formulations
- Health and wellness solutions
Also read – Fupro on Shark Tank India Season 4: Revolutionizing Medical Technology with Advanced Prosthetics
Product Innovation
Key features of Patch Up’s nutritional supplements:
- Unique Delivery System
- Transdermal nutrient absorption
- Direct skin application
- Bypassing digestive system
- Enhanced nutrient absorption
Also read – Ezo Books on Shark Tank India Season 4: Revolutionizing Accounting for Small Businesses
- Clean Ingredient Philosophy
- No artificial flavors
- No artificial colors
- No fillers
- No sugar
- No preservatives
- Gluten-free formulations
Also read – SNEAKINN on Shark Tank India Season 4: Premium Shoe Care Startup Bags ₹90 Lakhs Deal
Market Positioning
Patch Up targets consumers seeking:
- Natural supplement alternatives
- Convenient nutrition solutions
- Clean, minimal ingredient products
- Advanced nutrient delivery methods
- Personalized health approaches
Also read – Shyle on Shark Tank India Season 4: Silver Jewelry Brand Secures ₹70 Lakhs Deal
Technological Advantages
Competitive differentiators:
- Innovative transdermal technology
- Minimal ingredient approach
- Direct nutrient absorption
- Convenient application method
- Scientific formulation process
Also read – Dacby Technologies on Shark Tank India Season 4: Gaming Marketplace Startup’s Journey
Growth Potential and Strategy
Strategic focus areas:
- Expanding product range
- Research and development
- Clinical validation
- Market education
- Consumer awareness campaigns
Also read – Jarsh Safety on Shark Tank India Season 4: IoT-Enabled Safety Solutions Pioneer
Market Opportunity
Potential expansion directions:
- Wellness and health market
- Nutritional supplement segment
- Direct-to-consumer sales
- Healthcare professional partnerships
- Personalized nutrition solutions
Also read – Aquapeya on Shark Tank India Season 4: Beverage Brand’s Success Story
Conclusion
Patch Up represents a innovative approach to nutritional supplementation, challenging traditional oral supplement methods. By delivering nutrients directly through the skin, the startup offers a unique, clean, and potentially more effective alternative to conventional vitamin and mineral supplements.
The investment from Anupam Mittal validates Patch Up’s potential to disrupt the health and wellness market with its revolutionary approach.
FAQs
When was Patch Up founded?
2024
Who is the founder of Patch Up?
Radhika Rajpal
