Hair Originals, India’s leading premium hair extensions brand, has successfully raised $5 million in a Series A funding round, bringing its total funding to $7.2 million to date. The round was co-led by Anicut Growth Fund and 12 Flags Consumer Holdings, with participation from Peyush Bansal (Founder & CEO of Lenskart).
With an impressive 3X year-on-year growth, Hair Originals is setting new industry benchmarks and aims to scale multi-fold in the next 24 months. The brand has solidified its leadership position in the Indian hair extensions market by partnering with over 1,400 salons, featuring on Shark Tank India, and expanding its presence with experience centers across India and North America.
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Unmatched Portfolio & Innovation
Hair Originals boasts India’s largest range of hair extensions, launching 4-5 new products every month to cater to a growing demand. With a robust supply chain and strong in-house manufacturing and R&D capabilities, the brand is redefining premium quality standards in the global hair industry.
Some of the brand’s recent milestones include:
- Airport Retail Expansion: Opened stores at Hyderabad and Coimbatore airports in collaboration with Naturals, India’s largest salon chain.
- North America Expansion: Partnered with Kurves Salon Chain, setting up experience centers across the U.S. and Canada.
- Global Recognition: Invited to the World Hair Congress in Paris, where Hair Originals collaborated with top French celebrity stylist Eric Maurice, known for styling icons like Ivanka Trump and Ricky Martin.
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Backed by Industry Leaders
Founded by IIT graduate Jitendra Sharma & Piyush Wadhwani, Hair Originals is committed to providing ethically sourced, 100% natural hair extensions that empower individuals to express their unique beauty. The company’s vision is to become the world’s most innovative hair makeover brand, setting new standards in quality and customer experience.
Investor Insights
Rakesh Kapoor, Ex-Global CEO of Reckitt Benckiser and Founder of 12 Flags Consumer Holdings, shared his excitement: “We invest in businesses that truly make a difference. Hair Originals is redefining beauty transformations with its premium hair extensions, helping individuals enhance their confidence. Jitendra and his team are dedicated to making India the global hub for human hair products, and we are thrilled to support this journey.”
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Dhruv Kapoor, Partner at Anicut Capital, highlighted India’s potential in the global hair industry: “India is the world’s largest exporter of raw human hair, but the value-added market has been dominated by China. Hair Originals is changing this narrative by building a world-class, India-based brand that focuses on premium hair extensions. We are excited to back Jitendra’s vision of establishing India as a leader in this sector.”
Future Roadmap: Expanding Global Reach & Enhancing R&D
The newly raised funds will be strategically deployed to:
Expand Try-at-Home Services – Launching on-demand hair extension services across 40 cities.
Set Up Experience Centers – Opening 25–30 company-owned experience centers over the next year.
Strengthen R&D – Developing cutting-edge hair extension products tailored for a global audience.
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As Hair Originals continues its mission to revolutionize the hair industry, this funding marks a significant milestone in its journey to becoming the world’s go-to brand for premium hair makeovers.
About Hair Originals
Hair Originals is India’s leading premium, ethically sourced hair extensions brand. Founded by Jitendra Sharma & Piyush Wadhwani, the company is redefining the hair industry with high-quality, 100% natural hair extensions. With a strong manufacturing base in India, global partnerships, and an aggressive expansion roadmap, Hair Originals is poised to become a dominant global player in the hair transformation segment.
