PlaySuper, India’s first Gaming Commerce company, has raised US$500K in a seed funding round led by IAN Angel Fund and 100X.VC. The round also saw participation from prominent angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.
The capital will be utilized to accelerate product development, expand market reach, and strengthen hiring. PlaySuper is set to launch its next-gen, hyper-personalized in-game store, allowing seamless integration without requiring updates.
Shouradeep Chakraborty, Co-founder & COO, PlaySuper, said “Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.”
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The company also plans to expand into Southeast Asia (SEA) within six months, followed by MENA and LATAM. Additionally, it will bring in a world-class Product Head and expand its B2B partnerships team to onboard more gaming studios.
Padmaja Ruparel, Co-founder, IAN Group, said “The gaming industry in India is growing, retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills.”
Founded in April 2024 and headquartered in Gurgaon, PlaySuper is India’s first Gaming Commerce company, enabling gamers to shop inside their favorite mobile games while playing. The company is transforming the mobile gaming landscape by seamlessly integrating real-world shopping experiences within mobile games. The company’s innovative approach enables gamers to shop while they play, unlocking a new monetization model for game developers and enhancing player engagement like never before.
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The founding team, Shouradeep, Upamanyu, and Abhir are lifelong gamers and second-time entrepreneurs with a track record of building successful tech-driven businesses. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022, demonstrating their ability to build and scale high-impact ventures. They bring extensive experience from gaming, Web3, and edtech sectors, and have identified a massive whitespace opportunity at the intersection of gaming, fintech, and commerce.
PlaySuper was born out of a deep passion for gaming and a vision to address the biggest challenge in mobile gaming player retention. With 98% churn rates among Indian mobile gamers, introduces a powerful solution that embeds real-world rewards within games, keeping players engaged while enabling developers to monetize effectively.
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The company is at the forefront of a rapidly expanding global gaming commerce market, valued at over $500 billion. In India alone, the gaming industry is projected to grow beyond $5 billion, yet monetization challenges persist. Unlike traditional ad-based or in-app purchase models, PlaySuper introduces a first-of-its-kind gaming commerce ecosystem, where players can earn tangible rewards while playing.
With early partnerships already in place with leading gaming studios, the company is ready to disrupt the industry by making in-game commerce a mainstream revenue model. Over the next year, the company will focus on launching its in-game store, scaling its reach into new markets, and deepening its collaborations with game developers.
About PlaySuper
PlaySuper is India’s first Gaming Commerce company, enabling mobile gamers to shop inside their favorite games while they play. By seamlessly integrating real-world rewards within mobile games, PlaySuper solves a critical retention challenge for game developers while unlocking a new era of interactive monetization. Founded in April 2024 and headquartered in Gurgaon, India, the company is backed by 100X.VC, Indian Angel Network (IAN), and marquee investors from leading tech and media industries.
