In Episode 16 of Shark Tank India Season 4, Aseem by Aseem Shakti showcased their groundbreaking patented instant-wear saree design. Founded by Swati Singh, this Mumbai-based company has created India’s first saree with an invisible pocket, combining tradition with modern convenience.
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Table of Contents
The Shark Tank India Pitch
Initial Offer
- Amount Sought: ₹50 Lakhs
- Equity Offered: 2.5%
- Proposed Valuation: ₹20 Cr
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Final Deal with Anupam Mittal
- Investment: ₹50 Lakhs
- Equity: 10%
- Final Valuation: ₹5 Cr
About Aseem by Aseem Shakti
The brand specializes in innovative women’s clothing with a focus on:
- Patented instant-wear sarees
- Built-in invisible pockets
- Modern fashion solutions
- Women’s empowerment
- Practical luxury wear
Company Profile
| Company Name | Aseem by Aseem Shakti |
| Founded | 2018 |
| Founder | Swati Singh |
| Headquarters | Mumbai, Maharashtra |
| Industry | Retail Apparel and Fashion |
| Initial Ask | ₹50 Lakhs for 2.5% equity |
| Final Valuation | ₹5 Cr |
| Deal Status | Secured |
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Product Innovation
Key Features
- Instant-wear technology
- Hidden pocket design
- Premium fabric quality
- Occasion-specific styles
- Easy maintenance
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Design Elements
- Color diversity
- Body-friendly fits
- Utility features
- Fashion-forward styles
- Durability focus
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Business Strengths
Innovation
- Patented design
- Unique utility features
- Modern take on traditional wear
- Quality craftsmanship
- Customer-centric approach
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Market Position
- First-mover advantage
- Growing market segment
- Strong brand identity
- E-commerce presence
- Retail partnerships
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Growth Strategy
Current Focus
- Product line expansion
- Market penetration
- Brand awareness
- Distribution channels
- Customer engagement
Future Plans
- Geographic expansion
- Design innovation
- Production scaling
- Retail presence
- Online growth
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Impact of Shark Tank Deal
Partnership with Anupam Mittal brings:
- Industry expertise
- Strategic guidance
- Marketing support
- Scaling opportunities
- Network access
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Conclusion
Aseem by Aseem Shakti’s successful pitch on Shark Tank India Season 4 demonstrates the potential for innovation in traditional Indian fashion. Their patented instant-wear saree design with invisible pockets addresses modern women’s needs while respecting traditional aesthetics.
With Anupam Mittal’s investment and mentorship, the company is well-positioned to scale their innovative approach to women’s ethnic wear and contribute to the evolution of Indian fashion.
FAQs
Who is the founder of Aseem by Aseem Shakti?
Swati Singh
