The baby food company Bebe Burp has raised Rs 8 crore (about $1 million) in a pre-Series A funding round led by the venture capital firm Gruhas Collective Consumer Fund (GCCF), which was established earlier this year in collaboration with Collective Artists Network. The Surat-based business had obtained $419,000 in 2022 from LetsVenture and additional investors.
According to a press statement from Bebe Burp, the recently acquired money will be distributed across several sectors, such as market expansion, advanced product development, marketing activities, hiring, talent acquisition, innovation, and research & development.
Bebe Burp was established in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta to solve the problem of dangerous chemicals and preservatives in baby food. The company makes instant mixes, biscuits, and snacks like ragi cookies, 100% millet puffs, multi-flavored porridge mixes, and organic jaggery powder. These wholesome options encourage youngsters to eat healthily.
According to market research, the Indian infant food market is projected to expand at a 6.1% compound annual growth rate (CAGR) and reach over $109 billion by 2027.
Looking ahead, Bebe Burp plans to enter international markets, including the Middle East, Europe, and Southeast Asia. The brand also aims to expand its presence to over 100,000 retail stores across India. Since its inception, Bebe Burp claims to have served more than 150,000 customers.
Bebe Burp might compete with other firms like The Moms Co, Babease Foods, Else Nutrition, Baby Destination, and Little Charlie in the market.
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