Direct-to-consumer (D2C) skincare brand Deconstruct has secured INR 65 Cr (approximately $7.5 Mn) in funding from L’Oréal’s venture capital arm BOLD, alongside V3 Ventures and DSG Consumer Partners.
The round also included contributions from existing backers Kalaari Capital and BEENEXT.
Also read – Workie Raises $1.5 Mn in Equity Funding Round
Deconstruct plans to leverage the newly raised funds to drive product innovation, explore new categories, and expand its current range of offerings. A significant portion of the capital will also be allocated to strengthening its distribution network by increasing its footprint on quick commerce platforms and retail channels.
Also read – Bharat Value Fund Secures ₹1,250 Cr in Series 3 First Close
In 2022, the Bengaluru-based business raised $2 million in a fundraising round led by BEENEXT and CXXO, Kalaari Capital’s flagship programs. It has raised roughly $10 million so far, including the most recent fundraiser.
About Deconstruct
Established in 2020 by Malini Adapureddy, Deconstruct is a direct-to-consumer (D2C) skincare brand focused on offering evidence-based products designed to be gentle and non-irritating. Its portfolio includes serums, face washes, shampoos, sunscreens, and more.
