Through First Cheque@Jungle, Jungle Ventures led the $2 million pre-seed investment for the cross-category direct-from-origin food company KisaanSay. Senior figures in the food business also participated in the round.

With an emphasis on growing the company’s product line and distribution network, the money raised will be utilized to bolster KisaanSay’s marketing initiatives, assemble a workforce, and scale its business.

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The company ensures that every product is farmed, minimally processed, and packed at its place of origin by collaborating with farmer collectives in natural farming clusters across mountain valleys, woods, tribal areas, and drylands.

KisaanSay offers a diverse portfolio of more than 80 products across 12 categories. The company follows a distinctive co-brand and co-profit partnership model, collaborating with 20 farmer collectives that represent over 50,000 farmers. Its omnichannel distribution reaches consumers through e-commerce platforms, its direct-to-consumer channel, and retail stores in the Delhi NCR region.

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About KisaanSay

KisaanSay is on a mission to revolutionize the food industry in India by offering a range of premium, select packaged food products that are grown, minimally processed, and packed at the source.

By emphasizing provenance, KisaanSay, which was founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, helps close the gap between farmers and consumers.

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