Mudgar Club, a Dehradun-based fitness equipment startup, made a compelling appearance on Shark Tank India Season 4. The company has modernized the traditional Indian exercise equipment “Mudgar” for contemporary fitness enthusiasts, successfully bridging ancient wellness practices with modern workout routines.

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The Shark Tank India Pitch

Initial Offer

• Amount Sought: ₹50 Lakhs
• Equity Offered: 10%
• Proposed Valuation: ₹5 Cr

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Final Deal

• Investment Secured: ₹50 Lakhs
• Equity Given: 12.5%
• Final Valuation: ₹4 Cr
• Investing Shark: Ritesh Agarwal

What is Mudgar Club?

Founded by brothers Anjit Suhag and Sanjeet Suhag, Mudgar Club specializes in crafting high-quality wooden mudgars (traditional Indian club bells). Their products offer:

• Premium wood construction
• Various weight options
• Traditional workout techniques
• Modern fitness applications
• Durability and authentic design

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Company Profile

Company Name	Mudgar Club
Founded	2022
Founders	Anjit Suhag & Sanjeet Suhag
Headquarters	Dehradun, Uttarakhand
Industry	Wellness and Fitness Services
Initial Ask	₹50 Lakhs for 10% equity
Final Valuation	₹4 Cr
Deal Secured	Yes

Product Features and Benefits

Physical Benefits

• Builds strength and endurance
• Improves flexibility
• Enhances coordination
• Develops functional fitness

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Cultural Significance

• Preserves traditional Indian exercise methods
• Connects users to ancient fitness practices
• Promotes holistic wellness
• Combines mental and physical training

Business Growth Strategy

Current Focus

• Product quality enhancement
• Market expansion
• Brand awareness
• Online presence development

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Future Plans

• Expanded product line
• Fitness training programs
• Digital content creation
• Pan-India distribution

Impact of Shark Tank Deal

The partnership with Ritesh Agarwal is expected to provide:

• Strategic business guidance
• Market expansion opportunities
• Brand visibility
• Operational expertise
• Growth acceleration

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Unique Selling Propositions

• Authentic traditional equipment
• High-quality craftsmanship
• Suitable for all fitness levels
• Blend of tradition and modern fitness
• Sustainable materials

Conclusion

Mudgar Club’s successful pitch on Shark Tank India Season 4 marks a significant milestone in their journey to modernize traditional Indian fitness equipment. With Ritesh Agarwal’s investment and mentorship, the company is well-positioned to expand its reach and impact in the fitness industry while preserving India’s rich fitness heritage.

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