Piramal Pharma Appoints Yami Gautam as Brand Ambassador for Little’s

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Piramal Pharma’s India Consumer Healthcare has launched the #SwitchToSofter campaign for its baby care brand, Little’s®, featuring actress Yami Gautam as the new brand ambassador. The campaign highlights Little’s Fluffy Soft Diaper Pants, offering 12-hour absorption, an anti-rash formula, and a wetness indicator for superior softness and protection.

Brand Little’s, through its #SwitchToSofter campaign featuring Yami Gautam, encourages young mothers to make informed decisions about baby products rather than relying solely on social advice. Promising smoother, softer diapers, the brand offers a money-back guarantee to build consumer trust and confidence.

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Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare said, “With the rise of urbanization, greater exposure to global trends, and growing awareness about child health and hygiene, the expectations of new mothers in India have increased significantly for baby care products. Today, new mothers demand a diaper that guarantees not only absorption but also gentle softness to protect delicate baby skin. Little’s Fluffy Soft Diaper Pants have been thoughtfully designed to meet these needs with comfort, protection, and innovation.”

Little’s, founded in the 1980s, has built a strong legacy as a trusted name in baby care. Over the past three decades, it has become one of India’s most beloved brands for baby products, gaining the confidence of Indian mothers.

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Speaking on this association with Little’s, Yami Gautam said, “As a new mother, I am incredibly happy to partner with Little’s, a brand that truly understands the needs of both babies and mothers. Motherhood is a beautiful yet challenging journey, and having Little’s by my side makes it easier. The launch of Little’s Fluffy Soft Diaper Pants exemplifies their commitment to ultimate comfort, enriching the softness experience for babies. This focus on comfort helps keep my baby relaxed, allowing me to enjoy motherhood with less stress.”

The brand offers a comprehensive range of products catering to babies from birth to 2 years of age, addressing their diverse needs at different life stages. Its product portfolio includes diapers, wipes, feeding, toys & baby personal care, all of which are widely used and recommended by parents. 

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