With the completion of its second close, Prath Ventures, a venture capital firm that specializes in consumer-centric firms, raised a total of Rs 120 crore.
Several notable founders and family offices, together with SIDBI Funds of Funds, participated in the second closing.
“Our unique value proposition lies in our ability to blend venture capital agility with the discipline and rigor of private equity,” commented Harmanpreet Singh, Co-founder of Prath Ventures. “The fund will seek to deliver the best of Indian Consumption Opportunity to our LPs while adhering to the highest standards of institutional fund management”
This includes unexpected investments in consumer brands in the leisure and lifestyle industries, as well as cocktails made by beverage company Jimmy’s.
Piyush Goenka, Co-founder of Prath Ventures, added, “Our investment philosophy is rooted in our deep understanding of the consumer sector and our unwavering commitment to value creation. By providing early-stage companies with not just capital but also strategic guidance and operational support, we aim to catalyze their growth trajectory and unlock their full potential.”
About Prath Ventures
Prath Ventures is an early-stage venture firm that invests in Digital Consumer Businesses and their Enablers. As institutional investors, rigor and deep engagement is core to its style of investing.
