Troo.Good is a millet-based snack brand.In a new funding round headed by Puro Wellness, Good has raised $9 million (INR 75 crore), with participation from longtime backers Oaks Asset Management and V Ocean Investments .
The Hyderabad-based business intends to use the additional funding to develop millet-based goods, grow its distribution network throughout India, and scale its infrastructure.
Troo Good, which Raju Bhupati founded in 2018, specializes in producing and marketing millet-based snacks, such as chikkis, protein bars, and nutri bars.
“With this, we can focus on innovative millet-based products, scale our infrastructure, and extend our distribution network throughout India,” Bhupati stated. We are enthusiastic about the opportunities ahead and dedicated to ensuring that everyone has access to inexpensive, healthful food.
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