As part of its attempts to boost its digital products in the rapidly developing streaming industry, Reliance Industries, led by Mukesh Ambani, has appointed YouTube executive Ishan Chatterjee as its new chief business officer for its video streaming platform JioCinema.
The firm released a statement saying, “Chatterjee’s appointment reflects JioCinema’s commitment to accelerate its transformation into a tech-enabled company, delivering cutting-edge, seamless digital experiences to its rapidly expanding user base.”
As JioCinema’s recently hired chief business officer, Chatterjee will be in charge of the platform’s overall monetization. He will concentrate on boosting revenue development in the entertainment and sports sectors, with a focus on SMB and sports revenue streams in particular.
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