House of Chikankari Raises Seed Funding from Marquee Investors, Others

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House of Chikankari, a Delhi-based D2C brand specializing in artisanal ethnic wear, has secured ₹4 crore in a seed funding round.

The round saw participation from prominent angel investors and micro-VCs, including Peyush Bansal (Lenskart), Manoj Meena (Atomberg), Ankit Nagori (Curefoods), Hitesh Dhingra (The Man Company), Tudip Ventures, Alluvium Capital, and Aurinko Partners.

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Commenting on the funding, Aakriti Rawal, Co-Founder and CEO, shared:

“The market for Indian crafts is highly unorganized, with most players limited to small regional stores or online platforms that often lack authenticity in sourcing and origin. At House of Chikankari, we address these challenges by directly collaborating with artisan clusters to ensure quality and authenticity. Our contemporary designs make traditional crafts resonate with younger audiences.

Growing up, Chikankari was something my mother or grandmother cherished, but younger generations like mine weren’t familiar with its rich history. There was a common belief that authentic Chikankari could only be found if you or someone you knew traveled to Lucknow. We’re changing that narrative by making Chikankari accessible, authentic, and modern for everyone.”

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The transaction was facilitated by Keshav Agarwal, Founder of Daylight Capital. Renowned for its authentic hand-embroidered Chikankari apparel crafted in Lucknow, the brand seamlessly blends traditional artistry with modern design sensibilities. The funds will be directed towards enhancing marketing initiatives, expanding the team, and scaling the business to achieve a revenue milestone of ₹100 crore.

Poonam Rawal, Co-Founder, emphasized, “While we started with Chikankari, our journey has expanded to include other crafts. We’ve realized our mission can extend beyond a single art form. Today, we collaborate with artisans working on Kashmiri embroidery, Ikat, and hand-block printing, providing both employment and demand for these crafts.

When we began, taking Chikankari online was challenging due to its fragmented supply chain. However, through extensive on-ground work, we overcame these obstacles. This success has strengthened our confidence to bring other crafts to the forefront, just as we did with Chikankari.”

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In 2025, House of Chikankari projects that 30% of its revenue will stem from crafts beyond Chikankari, underscoring its dedication to fostering a sustainable ecosystem for artisans across India. The brand is preparing for a Series A funding round to accelerate its growth journey and aims to establish itself as a global ambassador for authentic, handcrafted ethnic wear. With plans for an omnichannel presence, it seeks to celebrate and preserve India’s rich cultural heritage.

About House of Chikankari

Established in 2020 by Aakriti Rawal and Poonam Rawal, House of Chikankari is a New Delhi-based artisanal ethnic wear brand that combines traditional Indian craftsmanship with contemporary designs for modern consumers. Featured on Shark Tank India Season 2, the brand has garnered support from prominent angel investors, including Aman Gupta (boAt Lifestyle) and Peyush Bansal (Lenskart).

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